Jun. 25, 2018
Daihatsu Motor Co., Ltd.
Daihatsu Motor Co., Ltd. (hereinafter “Daihatsu”) will launch its new Mira TOCOT*1 mini passenger vehicle nationwide on June 25.
Featuring the same, easily maneuverable body size as the Mira e:S mini passenger vehicle, the Mira TOCOT is a new model that was developed to enable a wide-ranging demographic—including young, inexperienced women drivers—to realize an everyday mobility life with even greater peace of mind.
The car was designed to be “an effortless*2 car that can be easily driven by anyone,” and couples compact sizing with an affordable price appropriate to a mini vehicle. So that first-time car buyers who are not used to driving can use the Mira TOCOT both easily and with peace of mind, the vehicle has few blind spots, its dimensions are easily grasped, and it features a full range of safety equipment. In addition to the Smart Assist III crash avoidance system, the Mira TOCOT is the first mini vehicle*3 to come with SRS side airbags and SRS curtain shield airbags as standard on all grades.
The Mira TOCOT has a simple and charming square form, which combines ease of driving with outstanding design. It comes in a wide range of color variations, including three new colors, and features a newly developed canvas-like design film top. Moreover, the vehicle is equipped with a number of useful devices that provide convenience during everyday use.
The vehicle was planned and developed with a focus on recent changes in the sensibilities of young women. A project team comprising women employees who resembled the vehicle’s target audience took part in the planning process, and their feedback from a customer perspective on the vehicle’s concepts and items was reflected in the final product.
Going forwards, based on its “Light you up” approach, via which it seeks to illuminate each and every one of its customers and provide them with an easy mobility life, Daihatsu will continue to pursue the essence of mini vehicles: fuel efficiency, affordable pricing, and safety and peace of mind. At the same time, by adjusting to changing social environments and customer preferences, Daihatsu will promote the creation of small cars that cater to diverse needs.
*1: The name “TOCOT” stems from the distinctive characteristics of the new model: “TO Character (expressing one’s unique character),” TO Comfortableness (ease of driving, and safety and peace of mind),” and TO Convenience (ease of use)”
*2: “Effortless” is a fashion term that refers to the ability of “being oneself” without any stresses
*3: As of June 25, 2018, according to research conducted by Daihatsu
1. Outstanding safety performance due to packages and equipment that are easy to use even for inexperienced drivers and others who feel anxious about driving
2. Focusing on the changing sensibilities of women, the Mira TOCOT combines a simple and charming design that promotes feelings of effortlessness with three types of Another Style Packages that are full of individuality
3. Affordable pricing unique to mini vehicles for young, first-time car buyers
◇ Monthly sales target: 3,000 units
◇ Special unveiling: June 30, July 1
◇ Announcement exhibition: July 7, 8
◇ New launch event:
June 30, July 1 in Yokohama
July 21, 22 in Nagoya
July 28, 29 in Sendai
August 4, 5 in Fukuoka
August 11, 12 in Osaka
Grade | Engine | Transmission | Drive system | Fuel efficiency (km/ℓ) JC08 mode | Price (yen) | Eco-car tax exemptions |
---|---|---|---|---|---|---|
L | NA※4 | CVT | 2WD | 29.8 | 1,074,600 | tax exemptions※5 |
4WD | 27.0 | 1,204,200 | ||||
L“SAⅢ” | 2WD | 29.8 | 1,139,400 | |||
4WD | 27.0 | 1,269,000 | ||||
X“SAⅢ” | 2WD | 29.8 | 1,220,400 | |||
4WD | 27.0 | 1,350,000 | ||||
☆ G“SAⅢ” | 2WD | 29.8 | 1,296,000 | |||
4WD | 27.0 | 1,425,600 |
☆: Pictured vehicle
*4: naturally aspirated engine
*5: Automobile acquisition tax and automobile weight tax. Mini vehicles are eligible for green tax exemptions of 25 percent (as of June 25, 2018).
◎ 2WD grades are priced 16,200 yen higher in Hokkaido.
Prices do not include recycling costs.
*6: Equipped as standard on G SA III and X SA III grades.
*7: As of June 25, 2018, according to in-house research.
*8: Equipped as standard on the G SA III grade, and available as a “Panorama Monitor Camera” manufacturer option on the X SA III grade. The Panorama Monitor Navigation dealer option must be installed.
*9: Equipped as standard on all SA III grades.
*10: Available on the G SA III and X SA III
*11: Available as a manufacturer’s option on G SA III and X SA III
*12: Available for vehicles with the following body colors: Ceramic Green Metallic, Sunny Day Blue Metallic, Juicy Pink Metallic, and Pearl White III
*13: Equipped as standard on the G SA III and X SA III
*14: Equipped as standard on the G SA III
*15: The G SA III is equipped with super-UV & IR-reducing glass; other grades are equipped with UV-reducing glass
A sweet style decorated with Pearl White coloring
<Factory-installed equipment>
◇Pearl White full wheel caps
◇Pearl White outer door handles
◇Pearl White door mirrors
◇Leather-wrapped gear stick with silver decorations
<Distributor-installed equipment>
◇Pearl White lower skirt pack
・Front lower skirt
・Side lower skirts
・Rear lower skirt
An elegant style that fuses gorgeous brilliance and exceptional quality
<Factory-installed equipment>
◇Metallic Silver full wheel caps
◇Leather-wrapped steering wheel with steering switches
◇Leather-wrapped gear stick with silver decorations
<Distributor-installed equipment>
◇Plated garnish pack
・Front garnish
・Side garnishes
・Rear-door garnish
◇Plated door mirror garnishes
A cool, urban style with black accents
<Factory-installed equipment>
◇Black Mica Metallic outer door handles
◇Black Mica Metallic door mirrors
◇Black Mica Metallic full wheel caps
◇Leather-wrapped steering wheel with steering switches
◇Leather-wrapped gear stick with silver decorations
◇Black passenger seat register panel
◇Black audio cluster
<Distributor-installed equipment>
◇Black stripe pack
・Pin stripes
・Front bumper stripes
◇Piano Black interior panel
*16: 2WD grades; 4WD grades achieve fuel efficiency values of 27.0 km/L
*17: 2WD grades are eligible for a 60 percent reduction in automobile acquisition tax and a 75 percent reduction in automobile weight tax; 4WD grades are eligible for a 40 percent reduction in automobile acquisition tax and a 50 percent reduction in automobile weight tax