Because it’s small, you can do it all
— one small step at a time.
Because it’s small, it fits various lifestyles.
Because it’s small, it brings people together
and supports dreams in a familiar way.
Since our founding, we’ve stayed close to customers,
building compact cars full of ingenuity.
We’ve attempted the impossible and failed many times.
But we keep taking on new challenges to hear people say, “Unique!”
We make cars people love. They say, “It’s just what I wanted!”
“You really understand me!” That’s the essence of Daihatsu carmaking.
Returning to our roots reminded us of this simple truth.
Now we’ve decided to call Daihatsu's unique inventions “DAIHATSUMEI.”*
*“Unique inventions” in Japanese
We want to hear people say, “This is perfect for me!” “It will make life more fun!”
Small but capable. Do it all step by step.
In the future as in the past, we will continue making better cars the Daihatsu way.
Stay tuned for DAIHATSUMEI!
Because it’s small,
it fits various lifestyles.
Because it’s small, it brings people together
and supports dreams in a familiar way.
Since our founding,
we’ve stayed close to customers,
building compact cars full of ingenuity.
We’ve attempted the impossible
and failed many times.
But we keep taking on new challenges
to hear people say, “Unique!”
We make cars people love.
They say, “It’s just what I wanted!”
“You really understand me!”
That’s the essence of Daihatsu carmaking.
Returning to our roots
reminded us of this simple truth.
Now we’ve decided to call
Daihatsu's unique inventions “DAIHATSUMEI.”*
*‟Unique inventions” in Japanese
We want to hear people say,
“This is perfect for me!”
“It will make life more fun!”
Small but capable.
Do it all step by step.
In the future as in the past,
we will continue making better cars
the Daihatsu way.
Stay tuned for DAIHATSUMEI!