• Company
  • News release
  • NEWDec. 18, 2006

100th Anniversary Commemorative Activities

Dec. 18, 2006

DAIHATSU MOTOR CO., LTD. (Daihatsu) announced that it will mark the 100th anniversary of its establishment on March 1, 2007. To mark this milestone, Daihatsu will conduct a variety of activities with gratitude as the theme for the previous 100 years and a new resolve as the theme for the next 100 years.

Daihatsu was established in Osaka in 1907 as a manufacturing company with the intention of bringing the production of internal combustion engines to Japan. Since then, Daihatsu has manufactured and sold automobiles and engines, gaining the support of many customers worldwide.
To commemorate the 100th anniversary of its foundation, Daihatsu has planned a range of activities, including the adoption of new corporate philosophy, vision, and a new corporate slogan, the opening of a museum to exhibit historical materials, and publication of a corporate history book. Daihatsu will also adopt a commemorative logo. Details of the main activities can be found below.

Daihatsu remains dedicated to engaging in corporate activities with the other members of its corporate group that achieve ever higher levels of customer satisfaction.

Details of Main Activities

1. Adoption of new corporate philosophy, vision and a new corporate slogan

Effective March 2007, Daihatsu will adopt a new corporate philosophy and vision and corporate slogan, under the theme of "a new resolve," to express its commitment to achieving even greater success in the coming 100 years. (Further details will be announced on March 1, 2007.)

2. Opening of the 100th Anniversary Commemorative Daihatsu History Museum (tentative name)

100th Anniversary Commemorative Daihatsu History Museum 100th Anniversary Commemorative Daihatsu History Museum (tentative name)

In May 2007, Daihatsu will open a facility where people can learn while having fun with a focus on hands-on displays under the themes of "people-friendly" and "earth-friendly" automobile manufacturing. (Refer to the accompanying illustrations. Further details will be announced in the spring of 2007.)

3. Adoption of a 100th anniversary commemorative logo

Daihatsu's 100th Anniversary Commemorative Logo Daihatsu's 100th Anniversary
Commemorative Logo

Daihatsu will adopt a 100th anniversary commemorative logo for use at commemorative events and in advertising to express its gratitude to customers.