Digital Transformation (DX) Promotion
Fundamental Approach
Under the DX slogan, “People-friendly digital for everyone,” Daihatsu is promoting company-wide DX through both top-down and bottom-up approaches. By encouraging employees to learn and implement digital technologies themselves, Daihatsu promotes operational efficiency and transformation through digital utilization, while each division manages digital utilization as a key issue and works with a shared understanding alongside management to solve challenges.
Promotion Structure
The DX Committee serves as the central body driving activities, with the DX Promotion Department acting as the secretariat.
Company-Wide Organizational Structure for Advancing Digital Transformation
Targets
Realize “People-friendly digital for everyone” by solving social issues through digital technologies while pursuing enriched lives for customers and happiness for employees
Daihatsu has consolidated its DX promotion goals into the “DX Vision House.”
DX Vision House
Initiatives
Developing Human Resources for DX
Daihatsu provides employee training with the goal of developing 3,000 DX professionals by FY2028.
DX professionals are defined as “individuals who can independently learn and implement digital technologies, and individuals who can improve operational efficiency and drive transformation through the use of digital technologies.” Daihatsu has established five skill levels for DX personnel and certifies those at Level 4 or above as DX professionals. For Level 1 beginners, development starts with introductory seminars, hands-on sessions, and e-learning programs to build digital literacy. Employees then build specialized expertise in areas such as AI, BI, and application development, progressing toward Practitioner and Specialist roles.
Other DX Activities
| DX Application Case Study Sharing Sessions | Held sharing sessions attended by suppliers and sales companies |
|---|---|
| DX Salon | Networking events related to DX initiatives across organizations and departments |
| Daihatsu AI Camp | Event built around three main pillars: guest lectures from leading external experts, sharing internal AI success stories, and creating opportunities for cross-departmental networking and collaboration to advance DX |
| Utilizing Generative AI | Introduction and utilization of proprietary generative AI tool “D-AI-hatsu Assistant,” which can be used in a secure environment |