Launch of the First Completely Redesigned Model of a Five-Seated Compact Passenger Vehicle in Nine Years, an A-Segment Category National Car “AXIA” in Malaysia

Daihatsu Motor Co., Ltd (hereinafter “Daihatsu”) has announced that Perodua, a joint venture company in Malaysia (Selangor State) which manufactures and supplies automobiles, launched a completely redesigned model of the A-segment national car “AXIA” on 14 February 2023. The launch marks the first complete redesign of AXIA since 2014.

AXIA is a five-seat compact hatchback designed to thoroughly pursue the needs of Malaysian customers by applying Daihatsu's technology and expertise in fuel efficiency and affordability accumulated through its Japanese mini-vehicle production. Since its launch in September 2014, it has been well-received by many customers, especially among the entry-level segment, and the cumulative sales volume has reached approximately 570,000 units.

Based on the concept of "The Exciting City Car," the completely redesigned model uses the A-segment platform of DNGA, which achieves both high fuel efficiency and excellent driving performance by using D-CVT and reducing the vehicle's weight, etc. while maintaining an affordable price that is appropriate for an entry-level national car.
Additionally, the design has been given a bolder update based on the theme of "powerful and aggressive" while offering a spacious and easy-to-use interior and cargo space in a compact body. Furthermore, the new model meets customers' demands for safety and security with an advanced Smart Assist, crash avoidance system, locally known as Advanced Safety Assist.

Established in 1993 through a partnership with Daihatsu, Perodua is Malaysia’s second national car manufacturer. Focusing on compact cars, it has secured the largest share of the Malaysian automobile market for 17 years in a row from 2006 to 2022.
In March 2021, Perodua launched Ativa, a compact SUV as the first DNGA-based product in the history of Daihatsu’s overseas business, followed by ALZA, a seven-seated MPV, in July 2022, and the new AXIA will be the third DNGA-based product in Malaysia.

Going forward, through deploying DNGA-based products to countries centered on ASEAN, Daihatsu will continue to aim to be a company that plays an intimate part in the lives of its customers by contributing to industry, human resources development, and the promotion of cars in each region.