May. 26, 2005
Daihatsu Motor Co., Ltd. (“Daihatsu”) and Perodua, Daihatsu's joint venture corporate group in Malaysia, today announced the launch of the Myvi that is being added to the current lineup. On the evening of May 25, Daihatsu and Perodua held a launching event for the Myvi in Kuala Lumpur, with Malaysia's Deputy Prime Minister Datuk Seri Najib Razak and Daihatsu President Takaya Yamada attending.
The Myvi was developed jointly by Perodua and Daihatsu on the platform of the Daihatsu Boon, a compact car sold in Japan, with significant changes made to both the interior and exterior designs to adapt to the Malaysian taste. With prices ranging from 41,200 Malaysian Ringgits (1.14 million yen) to 51,300 Malaysian Ringgits (1.42 million yen), the Myvi is positioned as the top-of-the-line model from Perodua.
The Myvi's main features include:
Perodua is Malaysia's second largest automobile manufacturing group. Having expanded its lineup since the launch of the Kancil (based on the Mira) in August 1994, Perodua had a 25% share in the Malaysian market in 2004. Daihatsu has made three of Perodua's manufacturing companies into its subsidiaries and is proceeding to strengthen the competitiveness of the group including its suppliers in terms of cost and quality.
Since last year, Perodua has also been assembling the Toyota Avanza, playing an important role as a manufacturing arm in the Toyota group.
Perodua is the brand name of the 2nd national car in Malaysia. The name was devised by taking the underlined parts of the holding company’s name, Perusahaan Otomobil Kedua Sdn. Bhd. Daihatsu is the parent company of the group’s three manufacturing-related companies: Perodua Auto Corporation Sdn. Bhd., the manufacturing-related holding company; Perodua Manufacturing Sdn. Bhd., an automobile manufacturer; and Perodua Engine Manufacturing Sdn. Bhd., an engine manufacturer.
A coinage taken from “My Vehicle”, “My Vision” and “Malaysian Vision”, the Myvi is meant to be a car that provides its users with driving enjoyment and gives them a sense of pride in owning it.
|Grade||1.0 SR||1.3 SX||1.3 SXi||1.3 EZ||1.3 EZi|
|Seating capacity (persons)||5|
|Transmission||5-speed manual||4-speed automatic|