Fundamental Approach
Contribution to
Local Communities
Initiatives at Overseas
Business Sites
Looking around the world today, issues that need to be solved in order to achieve a sustainable society including climate change and the spread of infectious disease are becoming increasingly serious. Japan is also facing major issues including a declining birth rate, an aging population, and the decline of local economies in conjunction with decreasing populations. Amidst these circumstances, Daihatsu’s social contribution initiatives are intended to contribute to solutions to these social issues and to the sustainable development of local communities through dialogue and co-creation with stakeholders. Daihatsu’s corporate slogan, “Light you up,” is based on the idea of shining a light on communities and brightening people’s hearts, and each employee takes the initiative to engage in social contribution measures with the aim of Daihatsu being a brand with close ties to members of the community.