Fundamental Approach
Contribution to Local Communities
Initiatives at Overseas Business Sites
ADM recognizes the impact of its operation on the planet and is committed to sustainable practices that ensure a greener future for generations to come. As part of the “Green with Daihatsu” program alongside the turtle conservation activity “Penyu Untuk Indonesia,” ADM’s vision is to further reduce its environmental footprint and increase biodiversity in line with sustainable development goals and initiatives. In 2023, the company committed itself to forest conservation in collaboration with West Java Environmental Agency, adopting the Taman Kehati forest in Kiarapayung, West Java.
Through the Green with Daihatsu initiative, ADM has conducted activities such as tree planting to help counteract deforestation, promotion of sustainable forestry, and carbon deposit research. They also collaborate with universities and local small-medium enterprises (SME) to further promote the importance of biodiversity and sustainability.
Tree planting and biodiversity workshop conducted in collaboration with Parahyangan University and West Java Gov. Environmental Agency at Taman Kehati forest conservation
In celebration of Mother’s Day, ADM hosted an exciting competition featuring nutritious food across three ADM-supported villages. As a final gift, ADM donated televisions, refrigerators, and laptops to the participants.
This event was not just a showcase of culinary talent but also about raising awareness of the importance of nutrition in everyday meals. Held at the Kampung Berseri Astra (KBA) Guyub Rukun local health center at Sukaluyu Village, Karawang, West Java, the competition brought together local mothers, local health services, and nutritionists, all eager to highlight how traditional recipes could be made healthier without compromising taste. Beyond the friendly rivalry, the event sparked important conversations about the use of local and sustainable ingredients, affordability, accessibility, taste, presentation, and of course nutritional value.
Cooking competition in celebration of Mother’s Day in Sukaluyu Village, West Java
Community welfare is essential not only to society, but to the growth of ADM itself. One of the most impactful ways businesses can contribute to community development is by donating essential facilities that improves quality of life for local residents.
In October 2024, as part of ADM’s initiatives, the company provided various equipment to support community welfare, including:
• Operational cars for community needs
• 5 laptops for educational purposes
• 52 tablets for educational purposes
Donation ceremony to Astra Foundations
at AMDI Building, Sunter
Daihatsu Drivetrain Manufacturing Indonesia (DDMI) provides classes on CVT (Continuously Variable Transmission) structure and function at local technical high schools in the interest of rejuvenating local communities and training young engineers of the future. Schools tell us that “the curriculum covers even fundamental topics in the stage prior to manufacturing, which is extremely important. It also helps to improve the teaching skills of teachers.” This initiative was so highlyevaluated that DDMI was invited to the Indonesian government’s working group on Improving Technical High School Class Curriculums for discussion and opinion exchange.
Participants planting trees
Perodua embarked on a sustainability journey by organizing a Mangrove Tree Planting Programme to contribute towards carbon neutrality while at the same time preserving the environment. The Perodua Mangrove Tree Planting Programme began in 2023, and the Malaysian compact car company has planted 10,000 tree saplings throughout the country including at Kuala Selangor Nature Park in Selangor, Sungai Cherating (Pahang), Pantai Remis (Perak) and Pantai Cermin in Negeri Sembilan. Perodua chose mangrove trees because they both help absorb carbon dioxide better from the atmosphere and prevent soil erosion at local beaches.
This Mangrove Tree Planting Programme is carried out by both Perodua management and volunteers as the company aims to educate its people on the importance of environmental conservation.
On November 16, 2024, Daihatsu Perodua Engine Manufacturing Sdn.Bhd. (DPEM) launched a new collaboration with the Seremban City Council through the Parks and Landscaping Department and the Forestry Department of Negeri Sembilan to successfully carry out this Corporate Social Responsibility (CSR) program. The objective of the “Gotong Royong Sambil Tanam Pokok (Collaborative Cleaning and Tree Planting)” program is to foster a spirit of love for the greenery of the earth among the local residents of Sendayan, in particular.
The slogan “Mari Hijaukan Sendayan Kita (Let’s Green Our Sendayan)” was chosen due to our aspiration to unite the DPEM members, MBS, and the Sendayan community through increased understanding and strengthened unity. The program began with a gotong-royong activity, where participants collectively picked up litter around the Sendayan Green Park area. This activity indirectly helped strengthen the relationship and bond between the Seremban City Council, the Forestry Department of Negeri Sembilan, DPEM, and the local residents.
In addition to the gotong-royong activity for this CSR program, DPEM has responded to the Malaysian Government’s call to support the 100 Million Trees Planting Campaign nationwide program under the 12th Malaysia Plan (RMK 12). This plan was announced by the former Prime Minister of Malaysia, Datuk Seri Ismail Sabri Yaakob, and ran from 2021 until 2025.
DPEM also would like to express our heartfelt thanks to the Forestry Department of Negeri Sembilan for the donation of 106 trees of various species, including Tanjung flowers, Merawan Sipu Jantan, Merawan Kancing, and others. This close collaboration symbolizes the spirit of togetherness in our efforts to preserve the environment and promote sustainability, ultimately making Sendayan a city that embodies sustainable development and environmental stewardship.
Faizal EO (Former; right) receiving a certificate
from the State Secretary of Negeri Sembilan
DPEM staff and families joined the tree planting activity