Message & Vision

The “Light” of “Light you up” combines the dual meanings of “illumination” and “lightness.”

Here, we introduce the thoughts that underpin our brand vision, our brand statement, and our “Light you up” slogan.

Daihatsu “D-Challenge 2025” Medium-Term Management Scenario runs from 2017 to 2025.

Based on our “Light you up” approach, we aim to promote our business through the dual axes of Monodukuri and Kotodukuri, and to evolve the Daihatsu brand.