Daihatsu aims to make affordable vehicles that fit customers' lifestyles.
Daihatsu is building Simple, Slim, Compact (SSC) plants that can produce low-cost and high-quality vehicles that are globally competitive.
By vastly reducing the floor area, capital investment, and number of processes at car plants, Daihatsu has created a business model that can make a profit from inexpensive mini vehicles.
Daihatsu has taken the know-how accumulated in producing mini vehicles and optimized it for countries such as Indonesia and Malaysia.
“Is the structure principally correct?” “Does the structure optimize the potential of each material?” “Is there anything else we can do to design or construction to make it less expensive?” These are some of the questions that Daihatsu engineers ask themselves. Daihatsu is engaged in cost reduction activities that cross functional boundaries such as design development taking into account design potentials, and part design taking into account production requirements. By thoroughly reviewing part layout, shapes, and material selection, Daihatsu is able to lower costs by reducing the number of parts and lowering vehicle weight.
The Indonesian compact car “Ayla” and the Malaysian car “Axia” are built upon the Global A Segment Platform, developed by Daihatsu by applying the high fuel economy and cost reduction technologies perfected with Japanese mini vehicles. Optimized for their respective local markets, these models offer comfortable driving performance and spacious cabins at reasonable prices.