Dec. 25, 2020
Daihatsu Motor Co., Ltd.
Daihatsu Custom Car Website
Daihatsu Village Short Short Story
Daihatsu Motor Co., Ltd. (hereinafter “Daihatsu”) today launched the Daihatsu Custom Car Website (“Custom Car Website”), and will update its content in ongoing fashion. Coinciding with its exhibition of these cars at this year’s Virtual Auto Salon, which begins on January 15, 2021, Daihatsu will propose “new ways of enjoying cars” which customization provides.
The concept of the Custom Car Website is “Daihatsu Village Colorful Carnival: Discover New Ways of Enjoying Cars.” It uses a variety of content to introduce five customized cars that are based on the company’s compact cars. Videos and illustrations demonstrate various scenarios in which the customizations of these cars can be taken advantage, while YouTubers and Instagrammers have also been enlisted to cooperate. In this way, the website seeks to enable visitors to experience new ways of enjoying cars through their home computers and smartphones.
The range of content includes the following: “Daihatsu Village Short Short Story,” featuring illustrations and actual vehicles; “Customized Car Colorings,” created with the help of pupils at the Daihatsu no Mori Hoikuen Nursery ; “Daihatsu Custom Car Museum,” showcasing previous examples of Daihatsu’s custom cars; “Hijet Jumbo Sporza Ver. Circuit Challenge,” which sees the participation of professional racing drivers; and “Custom Car Reviews,” carried out by popular YouTubers.
For the first time ever, Daihatsu Headquarters will also host the “YouTube LIVE Custom Car Introduction,” a live stream guest-starring popular celebrities, and featuring inside stories from the custom car developers; by broadcasting its multicolored custom cars online, the company will seek to promote greater awareness of the Daihatsu brand among wide-ranging customers.
https://www.daihatsu.co.jp/learning/event/tokyo_as2021/ (Japanese only)
*Content is scheduled to be continually updated
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