Instilling Our Corporate Philosophy
Efforts to Instill Our Corporate Philosophy
Daihatsu’s Mission is “Staying close to our customers and enriching their lives.” Since our founding in 1907, our products may have evolved, but this commitment has remained unchanged. The values we will continue to cherish are embodied in our corporate philosophy.
To ensure that every employee understands and puts this corporate philosophy into practice, Daihatsu promotes it through dialogue with management, workshops, and a range of HR training programs. At the same time, we are advancing initiatives that connect the corporate philosophy to employees’ everyday actions, while also incorporating the feedback shared through these dialogues and training opportunities.
Dialogue with Management
Discussions streamed to the whole company in real time
The Daihatsu Corporate Philosophy, newly reorganized in September 2024, was shared at the “Fureai-Hiroba” town hall meeting, a discussion event for management and employees. The president and chief officers spoke about the thoughts behind the corporate philosophy and how they themselves intend to act on it, helping drive efforts to embed the corporate philosophy throughout the company.
The background and intentions behind the reorganization of the corporate philosophy have also been published on the company intranet, where employees can access them at any time. A video message from the president sharing his thoughts with employees has also been made available.
Workshops Based on Corporate Philosophy
At these workshops, we discover connections between our own thoughts and the corporate philosophy
We hold discussion-based Corporate Philosophy Workshops. In this workshop, we use group work focused on comparing one’s own ideas to the corporate philosophy and discovering similarities to help participants learn about the ideas and vision behind the language used and develop a deeper familiarity with the corporate philosophy.
We encourage employees to think of the newly reorganized corporate philosophy as something that connects with their own personal values.
Personnel Training
New employees start their work by correctly knowing Daihatsu’s brand value
We hold a Corporate Brand and Philosophy Seminar as part of introductory training for new graduates and career hires. Through this training, they deepen their understanding of the ideas behind the Daihatsu Corporate Philosophy and we create an opportunity to think about our corporate identity. From the very start of their careers at Daihatsu, employees are encouraged to understand that each individual’s actions contribute to strengthening the brand’s value.