Stakeholder Engagement
Daihatsu Sustainability Basic Policy
[Foreword]
We, at Daihatsu, comply with laws, regulations, and rules. We also uphold Corporate Philosophy of “Staying close to our customers and enriching their lives” as our mission. All of our employees contribute to the sustainable development of society through Daihatsu’s unique MONOZUKURI and KOTOZUKURI.
In addition, we are aware of our role as a corporate citizen, recognize the impact we have on society and the environment, and work with all stakeholders in good faith to deepen mutual understanding and foster long-term relationships of trust.
1. With our customers
◆ We, as a mobility company centered around compact cars that values the idea of staying close to our customers, provide safe, secure, high-quality products and services at affordable prices and enrich our customers’ lives.
◆ We strive to thoroughly protect the personal information of our customers, and of all people we encounter in our business activities.
2. With local communities
◆ We seek to become a company that has roots in the communities in which it operates. To this end, we respect local traditions, cultures, and customs and, through dialogue and cooperation with local parties, we contribute both to the resolution of societal issues and to the harmonious growth of local communities.
3. The global environment
◆ We believe that preserving the irreplaceable global environment for future generations is a responsibility shared by all humanity. We seek to minimize the environmental load of our business processes in every stage of our product lifecycles; at the same time, through the use of outstanding environmental technologies, we seek to realize a mobility society that places a lighter burden on the natural environment.
4. With our business partners
◆ We endeavor to coexist and co-prosper with our business partners through open and fair trade.
We also collaborate with our business partners and with industry groups to fulfill our societal responsibilities in every stage of our supply chain.
5. With our shareholders and investors
◆ We are committed to safeguarding the soundness and transparency of our management; at the same time, through proper and fair information disclosure and dialogue, we aim to improve our corporate value from a long-term perspective with our shareholders.
6. With our employees
◆ We respect the human rights of all the people we encounter in our business activities; at the same time, we seek to create environments in which all Group employees can work safely, healthily, and with energy and enthusiasm.
◆ We strive to create workplaces where employees get fairly evaluated; at the same time, we develop systems that enable employees to experience job satisfaction and achieve personal growth, and thereby foster an open company culture.
Stakeholders of the Daihatsu Group
| Stakeholder | Main Methods of Engagement | Overview |
|---|---|---|
| Customers | Market Research | We identify customer needs through surveys, interviews, and observations of product usage, and reflect those insights in product planning and development. We also conduct research tailored to the needs of each overseas market. |
| On-Site Work Experience | Particularly for commercial vehicles, we accompany customers in their day-to-day operations to better understand real usage environments and apply those insights to product improvements. | |
| Local communities |
KOTOZUKURI | Through community-based initiatives, we expand points of contact with customers and local communities while enhancing experiential value. |
| Collaboration with NPOs | We support initiatives for pregnant and postpartum women and help create a safe and supportive social environment. | |
| Ikeda Area Platform | We participate in regional revitalization initiatives and carry out community-based activities in collaboration with local shopping districts and students. | |
| Community Briefings | Through community briefings and environmental patrols, we promote communication with local communities and deepen understanding of environmental conservation at both domestic and overseas sites. | |
| Public Events at Daihatsu Plants | Each plant hosts open house events for members of the local community. | |
| Business partners |
Supplier Sustainability Guidelines Toyota Supplier Sustainability Guidelines |
To promote sustainability together with our business partners, we issue guidelines outlining specific initiatives and expectations. We also communicate and reinforce compliance with the guidelines issued by our parent company, Toyota, ensuring they are thoroughly understood and followed. |
| Policy Briefings and Monthly Meetings | We regularly share information with business partners regarding activity policies and priority initiatives. | |
| Communication with Purchasing Representatives | Through initiatives such as the Daihatsu Suppliers Club (DSC) and business partner appreciation meetings, purchasing representatives and related departments maintain ongoing dialogue with business partners to improve quality and reduce costs. | |
| Shareholders | Shareholders’ Meeting | Daihatsu is a wholly owned subsidiary of Toyota. We see shareholders who have invested in Toyota as our own important stakeholders and strive to enhance corporate value by taking actions based on the Group Vision. |
| Employees | Labor-Management Consultation Frameworks | To reflect employees’ views in management, we engage in ongoing dialogue on work styles and management issues through workplace discussion meetings and labor-management councils. |
| Internal Newsletter | We share company initiatives and employee activities to boost motivation and encourage stronger internal communication. | |
| “Fureai-Hiroba” Town Hall Meeting | We provide opportunities for direct dialogue between management and employees to deepen understanding of management initiatives, gather frontline feedback, and enhance motivation. | |
| Memberships | Committees, etc. | We participate in committees and other activities organized by industry associations, fulfilling our responsibilities through information gathering and involvement in decision-making processes. |
For more information on our engagement with stakeholders, please also see “NP Challenge” and “Social Contribution.”
Customers
Daihatsu strives to stay close to customers and provide better products and services that reflect the opinions of customers through MONOZUKURI and KOTOZUKURI.
Engagement with Customers through MONOZUKURI
Daihatsu reflects knowledge gained through dialogue with customers in product planning and development.
We conduct quantitative research, exemplified by questionnaire surveys, to identify the scale and distribution of market needs, and also engage as necessary in qualitative research, such as individual interviews of customers and observation of product use conditions.
For example, we interview customers who are raising young children regarding issues that they have when using a vehicle with their children, leading to the adoption of new mechanisms to solve those problems.
Also, specifically for commercial vehicles, our employees ride with customers in agricultural, forestry, and fisheries businesses to experience actual work with those customers, and incorporate product improvements based on real-world use environments.
To plan and develop vehicles optimized for customer needs not just in Japan, but in foreign markets as well, we are actively conducting wide-ranging market research.
By visiting customers and listening to their stories directly, employees are able to gain an understanding of improvement and enhancement
Engagement with Customers and Local Residents through KOTOZUKURI
Daihatsu is expanding its contacts with customers and local residents and promoting KOTOZUKURI that provides high experiential value.
For example, we are responding to issues that Japan is confronting, such as a low birth rate, an aging population, and the necessity of regional revitalization, by taking measures with close ties to various regions including locally based projects that leverage Daihatsu’s strengths to provide customers with access to unrestricted mobility and independent lives no matter how old they become.
Specific measures include measures to reinforce engagement with customers and local residents through grassroots programs such as the “Daihatsu ABC Badminton National Primary School Tournament” and support for women’s soccer.
Employees, Local Communities, and Shareholders (Investors)
Daihatsu endeavors to create environments in which all employees can work with energy and enthusiasm while maintaining close ties with local communities and engaging in various activities with the aim of becoming a company firmly rooted in the local community.
Communication with Employees
Daihatsu created labor-management council bodies to accurately reflect worksite opinions in management and advance in the same direction based on a shared understanding of management issues between labor and management.
Specific activities include monthly meetings held at each worksite to discuss work-related issues.
We hold Labor-Management Council meetings four times each year, which share and discuss key issues from each worksite.
At the meetings, the management team takes ownership of worksite issues, examines them, and works to create solutions.
Through this process, labor and management strive to engage in two-way communication that fosters a sense of unity for the development of Daihatsu based on the principle of building relationships of mutual trust and responsibility between labor and management.
We also periodically issue internal newsletters to share information on Daihatsu’s initiatives and employees who work on those efforts with the aims of raising employee motivation and promoting communication.
Labor-Management Council meeting
“Fureai-Hiroba” town hall meeting
The “Fureai-Hiroba” town hall meeting was established in July 2024 to provide opportunities for upper management and employees to engage in direct dialogue with one another.
The objectives of the “Fureai-Hiroba” town hall meeting are to deepen employees’ understanding of the company’s management situation so that everyone is on the same page and can work as a team, to enable managers to receive direct feedback from the frontlines so they can rapidly implement management practices, and to improve employee motivation and job satisfaction.
The in-person meetings are also made available online so that all officers and all employees can view them again at a later date.
The forum venue rotates through the different business sites and was held once in fiscal 2026.
Communication with Local Communities: Nonprofit Organizations, etc.
Daihatsu works closely with nonprofit organizations (NPOs), which focus on social contribution activities, as we strive to deepen our engagement with local communities.
For example, we provide support for the Himawarinokai NPO, which works to benefit new and expectant mothers through activities such as distributing Maternity Mark stickers and ensuring there are priority parking spaces for such mothers at expressway service areas and other parking areas.
We also provide support for the Ikeda Area Platform, working to revitalize the area around our local train station in our city of Ikeda, Osaka, by engaging with local shopping districts and students in community-based activities.
Maternity sticker for cars
Priority parking spaces for expressway service areas and parking areas
Community Briefings
At our Head Office (Ikeda), Kyoto (Oyamazaki) Plant and Shiga Plant, employees at the plant have carried out environmental patrols together with representatives from the local communities and local governments.
In addition to exchanging opinions, members of these environmental patrols carry out first-hand checks of wastewater processing and other facilities. The patrols are an opportunity for local community and governmental representatives to learn more about Daihatsu’s activities, while we receive a variety of feedback, which we can then incorporate into our activities.
Production companies in Indonesia and Malaysia also carry out community briefings, improving communications with local residents and communities.
Environmental patrol at the Shiga (Ryuoh) Plant
Community briefing at Astra Daihatsu Motor
Public Events at Daihatsu Plants
All plants hold events at the prime time of their greening and planting activities in which plant interiors are opened up to the public.
The Shiga (Ryuoh) Plant holds the Ryuoh Festival every year* during the azalea blossoming season, which attracts many people.
* Canceled from 2020–2024 due to the spread of COVID-19 and other factors, the event was begun again in 2025.
Ryuoh Festival at the Shiga (Ryuoh) Plant
Shareholders (Investors)
Daihatsu is a wholly owned subsidiary of Toyota, and therefore, Toyota is Daihatsu’s sole shareholder.
We see shareholders who have invested in Toyota as our own stakeholders and strive to enhance corporate value as a member of the Toyota Group by taking actions based on the Group Vision.
Suppliers and Memberships
In order to supply to customers high-quality but affordable vehicles equipped with advanced technology, Daihatsu builds relationships based on trust and structures that enable stable procurement of parts, materials, and equipment while developing mutually beneficial relationships with business partners.
Supplier Sustainability Guidelines
Daihatsu established the Daihatsu Sustainability Basic Policy as an expression of the Group’s fundamental stance on the activities of all Group employees.
We recognize the importance of sustainability initiatives not only within the Daihatsu Group, but also at our suppliers. Accordingly, in consideration of changes in the domestic and overseas business circumstances, we have revised and issued the “Supplier Sustainability Guidelines” in July 2026 as a request for more specific initiatives.
Communication with Suppliers
Daihatsu provides information on our activities and priority initiatives to suppliers as appropriate through yearly policy briefings, monthly briefings, and other opportunities.
On a daily basis, Daihatsu buyers and relevant departments visit the manufacturing site of each supplier to confirm the actual products firsthand, tirelessly engaging in dialogue on issues such as quality and cost improvement.
Daihatsu also established the Daihatsu Suppliers Club (DSC) (approximately 620 companies) with the aims of promoting interaction among suppliers and creating opportunities for suppliers and Daihatsu to learn from each other.
The DSC holds an annual meeting, and there are opportunities for managing companies to exchange ideas and opinions four times annually.
At the annual meeting, Daihatsu also actively provides information, and participating companies form a consensus on the pursuit of mutually beneficial relationships by responding promptly to changes in the business environment.
At the Suppliers Appreciation Meeting held at the same time, we commend suppliers that made significant contributions to enhanced safety, quality, product appeal and cost competitiveness and express our gratitude, deepening engagement with suppliers.
We also conduct study sessions for suppliers on measures for achieving carbon neutrality to establish a shared recognition and urge them to take specific action to reduce CO2 emissions.
We provide information to suppliers on the Toyota Supplier Sustainability Guidelines, which we observe, and take action to ensure rigorous compliance.
Memberships
Daihatsu is a member of the Japan Automobile Manufacturers Association, Inc., Society of Automotive Engineers of Japan, Inc., Keidanren (Japan Business Federation), and various other trade organizations.
We take a position of responsibility in each organization while gathering information through participation in committees and so on and participating in organizational decision-making.