Instilling Our Corporate Philosophy
Efforts to Instill Our Corporate Philosophy
At Daihatsu, we try to create an environment where all of our employees work to share and deepen their understanding of how the company contributes to society as well as what actions and values are to be pursued to achieve those ends, then put those into practice while taking personal ownership. Specifically, we are working to instill the DAIHATSU corporate philosophy through dialogue with management, workshops based on the corporate philosophy, and various personnel training.
Dialogue with Management
Discussions streamed to the whole company in real time
The DAIHATSU corporate philosophy, newly reorganized in September 2024, was shared at the “Fureai-Hiroba” town hall meeting, a discussion event for management and employees.
The event was kicked off by the company president, who explained the intent behind the language used and expressed his commitment to pushing forward based on this corporate philosophy. The respective chief officers shared messages about how they approach the corporate philosophy in their own actions. Executive offices provided guidance on activities to improve culture, with a focus on instilling the corporate philosophy. In Q&A, employees asked about culture-related issues and other points of concern, and through discussion with management, both sides deepened their understanding of the corporate philosophy’s meaning and approach.
Workshops Based on Corporate Philosophy
At these workshops, we discover connections between our own thoughts and the corporate philosophy
We hold discussion-based Corporate Philosophy Workshops. Through group work focused on comparing one’s own ideas to the corporate philosophy and discovering similarities, workshop participants learn about the ideas and vision behind the language used and develop a deeper familiarity with the corporate philosophy.
We encourage employees to think of the newly reorganized corporate philosophy as something that connects with their own personal values.
Personnel Training
We hold a Corporate brand and philosophy seminar as part of introductory training for new graduates and career hires. Through this training, they deepen their understanding of the ideas behind the DAIHATSU corporate philosophy and we provide an opportunity to think about Daihatsu’s corporate identity. In this way, from the time they join Daihatsu, we are raising awareness of the importance of each and every employee’s action in order to increase Daihatsu’s brand value and corporate power.
We also provide the aforementioned Corporate Philosophy Workshops as part of the training for employees receiving promotions, offering an opportunity at this turning point in their careers to identify common ground between employees’ own values and the corporate philosophy.
New employees start their work by correctly knowing Daihatsu’s brand value
At promotion, a turning point in their careers, they look back on their ideas and identify common ground with the corporate philosophy