DAIHATSU ONE!

July 9, 2025

Move Special Feature 1: The New Move Press Conference and Its Behind-the-Scenes Story!

MONODUKURI and KOTODUKURI

  • Partners
  • new car models
  • MOVE
  • Event

On June 5, the New Move Press Conference was held at the Tokyo International Forum.
Even employees rarely get the opportunity to see this splendid stage in person.
Behind the scenes, there were many people involved who worked together to pour their passion into the event, despite the tension and hardships.
For this feature, Naoki Chiken from the Inner Communication Group visited the site to experience the atmosphere there and interview everyone involved in the development of the Move.

On June 5, the New Move Press Conference was held at the Tokyo International Forum.
Even employees rarely get the opportunity to see this splendid stage in person.
Behind the scenes, there were many people involved who worked together to pour their passion into the event, despite the tension and hardships.
For this feature, Naoki Chiken from the Inner Communication Group visited the site to experience the atmosphere there and interview everyone involved in the development of the Move.

Upon entering the venue, visitors were greeted by all the previous Move models (first through sixth generations), and in the back, the new Move appeared majestically under a spotlight.

“Get your heart moving once again—Move on”

As suggested by this slogan, the Move has further evolved as a car that will move customers’ hearts.
At the same time, the unveiling of the new Move will be an opportunity to leave a powerful impression of Daihatsu’s current energetic stance.

Chief Engineer Hiroyuki Tokura, President Masahiro Inoue, and Sales & Customer Service Group Chief Officer Akio Fukuda took the stage.
They talked about the appeal of products and the background of their development. During the Q&A session, it was impressive to see how they answered questions from the press with sincerity and confidence.

However, there is more to the story…

Under a tense atmosphere, engineering/design, styling, development, purchasing, production, advertising, sales, public relations, and many other departments within the company, as well as many “Partners,” including Daihatsu Group companies, worked together to prepare for the event.

There was a fervent passion behind the event, having overcome numerous difficulties and meticulous details, as well as having pulled through while keeping in mind the colleagues and other “Partners” who could not be at the venue on the day of the event.

Click here to watch a video about the long-awaited new Move and the thoughts of those who supported it. Please check it out!

In addition, Toyota Times has also published a special feature on Daihatsu taking its first step toward a restart, so please check it out as well!

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DAIHATSU ONE!

    DAIHATSU ONE!

    Open in-house magazine “DAIHATSU ONE!”
    Connecting all Daihatsu “Partners” inside and outside the company, in Japan and overseas

    “ONE” stands for:
    Open
    Network
    Empowerment
    It means: “to expand our network of people and organizations openly and think and act with empowerment.”

    Our editorial policy is to communicate in an honest, easy-to-understand, and enjoyable manner.
    We will shine a spotlight on each and every person (ONE) who works hard every day “to stay close to our customers and enrich their lives.”
    In the spirit of ONE Team, we will expand our circle of “Partners” to create a better in-house magazine.

    We aim to become beloved by customers, employees, and stakeholders by going beyond the boundaries of sites, job types, and positions to communicate, empathize with, and improve each other .

    Apa itu DAIHATSU ONE! ? (Indonesia)

    “DAIHATSU ONE!” adalah buletin internal terbuka
    Menghubungkan semua “Sahabat” Daihatsu, di dalam atau di luar perusahaan, di Jepang dan di luar Jepang.

    “ONE” merupakan singkatan dari fitur-fitur berikut:
    (Open) terbuka
    (Network) memperluas jaringan orang dan organisasi
    (Empowerment) berpikir dan bertindak secara mandiri

    Kebijakan editorial kami adalah menyampaikan informasi secara jujur, gampang dimengerti, dan menyenangkan.
    Kami akan fokus pada setiap individu (ONE) yang bekerja keras setiap hari untuk “tetap dekat dengan pelanggan dan memperkaya kehidupan mereka,” dan dengan semangat satu (ONE) tim, kami akan memperluas lingkaran “Sahabat” dan bekerja sama untuk membuat buletin perusahaan yang lebih baik.

    Tujuan kami berkomunikasi satu sama lain, saling berempati, dan saling memperbaiki dengan melampaui batasan lokasi, jenis pekerjaan, dan posisi, serta menjadi DAIHATSU yang dicintai oleh pelanggan, karyawan, dan para pemangku kepentingan.

    Apa itu DAIHATSU ONE! ? (Melayu)

    Surat berita dalaman terbuka “DAIHATSU ONE!”
    Menghubungkan semua “Rakan Kongsi” Daihatsu di dalam dan di luar syarikat, di Jepun dan luar negara

    “ONE” bermaksud:
    Open (Terbuka)
    Network (Rangkaian)
    Empowerment (Pemerkasaan)
    Ia bermaksud: “untuk mengembangkan rangkaian orang dan organisasi kami secara terbuka dan berfikir dan bertindak dengan pemerkasaan.”

    Dasar penyuntingan kami adalah untuk berkomunikasi dengan cara yang jujur, mudah difahami dan menyeronokkan.
    Kami akan menyorot perhatian kepada setiap orang (ONE) yang bekerja keras setiap hari “untuk kekal dekat dengan pelanggan kami dan memperkayakan kehidupan mereka.”
    Dengan semangat Pasukan ONE, kami akan mengembangkan kalangan “Rakan Kongsi” kami untuk mencipta majalah dalaman yang lebih baik.

    Kami berhasrat untuk menjadi “Daihatsu yang disayangi” oleh pelanggan, pekerja dan pihak berkepentingan dengan melangkaui sempadan tapak, jenis pekerjaan dan jawatan untuk berkomunikasi, berempati dan memperbaiki satu sama lain.