A few days after the press conference for the new MOVE was held on June 5—
a rally was hosted at Daihatsu Motor Kyushu Nakatsu Plant, the production site, to carry the passion forward. It was accompanied by a talk session where “Partners” involved in the project shared their honest thoughts.
Visiting the site, we could feel the pride, resolve, and enthusiasm shining through the participants’ expressions and words.
From development, to production, and on to sales—
Naoki Chiken from the Inner Communication Group visited the site to cover this pivotal moment, as the passion behind the new MOVE was passed on to the next stage.
A Rally Connecting Passion
“We’ll deliver the new MOVE to our Customers!”
A powerful declaration echoed through the Innovation Hall at the Daihatsu Motor Kyushu Nakatsu Plant.
Gathered at the venue were “Partners” from Daihatsu Motor Kyushu Co. and Daihatsu Motor Co. who had dedicated themselves to preparing for the production of the new MOVE.
Their expressions were filled with joy and a sense of accomplishment after overcoming difficult times and finally reaching the launch.
Many related parties also attended, including government ministries, local authorities, business partners, and dealerships.
President Inoue stated, “I would like to express my gratitude to all of those who have been involved in the development, production, and preparation for the launch of this new model, and to the many people who have supported Daihatsu, especially over the past two challenging years.”
Reflecting this sentiment, this pep rally served not only as a moment of encouragement and appreciation for the Daihatsu Motor Kyushu employees involved in development and production preparation, but also as an opportunity to express gratitude to the community and related parties, and to showcase the return of a revitalized and energetic Daihatsu Group.
“Our mission is to build each and every new MOVE made in Kyushu with care and deliver it to our customers.”
From the powerful words of President Hino of Daihatsu Motor Kyushu, a strong sense of determination was conveyed, ensuring that the passion of the development and production teams is passed on fully to the sales frontlines.
“MOVE ON.”—Just as the slogan says, the new MOVE is moving forward once again.
See the highlights from the rally here!
An Honest Talk Session
“Everything Was for This Very Day”
Following the rally was a talk session featuring the “Partners” involved in development, production, and sales.
First, please take a look at the opening movie that was shown at the beginning.
How was it?
In the following talk session, the speakers shared the challenges they faced during the development stage and how they overcame organizational and departmental boundaries to come together.
Through their conversation, it became clear that regardless of their roles, everyone had been sincerely committed to a single goal: delivering the very best vehicle to the customer.
“Everything Was For This Very Day”
In order to deliver the new MOVE to customers with confidence, everyone gave their all in their respective roles, continuously passing the baton with unwavering passion—their serious expression conveying this with power.
Hearing their words firsthand, I was once again able to feel on a deeply personal level the true strength of the Daihatsu Group at the production site.
Please hear the heartfelt, moving voices of our “Partners” for yourself!
