October 13, 2025

New Commercial “DAIHATSUMEI for me. Invented for you.” Released! See Daihatsu’s Unchanging Spirit!

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DAIHATSUMEI for me. Invented for you.
Because it’s small

Hello everyone! This is Naoki Chiken from the Inner Communication Group.

Starting October 13, new commercials were released simultaneously across the Daihatsu, Toyota, Lexus, and Century brands!

Among them, Daihatsu launched a commercial and a special website with the message: “DAIHATSUMEI for me. Invented for you. Because it’s small, you can do it all — one small step at a time.”

While offering this new expression, the commercial returns to the spirit the company has held dear since its founding, “Staying close to customers and enriching their lives,” to reaffirm the brand’s origins. Please take a look!

Hello everyone! This is Naoki Chiken from the Inner Communication Group.

Starting October 13, new commercials were released simultaneously across the Daihatsu, Toyota, Lexus, and Century brands!

Among them, Daihatsu launched a commercial and a special website with the message: “DAIHATSUMEI for me. Invented for you. Because it’s small, you can do it all — one small step at a time.”

While offering this new expression, the commercial returns to the spirit the company has held dear since its founding, “Staying close to customers and enriching their lives,” to reaffirm the brand’s origins. Please take a look!

“DAIHATSUMEI for me. Invented for you.” Special Website

The commercial features a cover of a famous song from the 1990s by someone you know. Who could it be?! It also features Daihatsu’s innovative cars from the past and the Midget X...?!, which will be unveiled at the Japan Mobility Show 2025, making it sure to be an exciting commercial.

「Because it’s small～♪♪　Start small... DAIHATSUMEI! (unique invention)～Hatsumei (invention) just for me! ～♪♪ DAIHATSUMEI! (unique invention) From Daihatsu!♪」

You’ll be humming it before you know it～＾＾

Hold on! This is Daihatsu-TANKENTAI (Explorers)～！
Our activities that kicked off on September 24 are actually connected to this project. ^_^
We’ll be introducing more and more of Daihatsu’s “Because it’s small, you can do it all” spirit, so please look forward to it!

Sorry for the sudden interruption! Here’s the link to Daihatsu-TANKENTAI (Explorers)～

Daihatsu-TANKENTAI

Make sure to check out the related sites as well!

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Open in-house magazine “DAIHATSU ONE!”
Connecting all Daihatsu “Partners” inside and outside the company, in Japan and overseas

“ONE” stands for:
Open
Network
Empowerment
It means: “to expand our network of people and organizations openly and think and act with empowerment.”

Our editorial policy is to communicate in an honest, easy-to-understand, and enjoyable manner.
We will shine a spotlight on each and every person (ONE) who works hard every day “to stay close to our customers and enrich their lives.”
In the spirit of ONE Team, we will expand our circle of “Partners” to create a better in-house magazine.

We aim to become beloved by customers, employees, and stakeholders by going beyond the boundaries of sites, job types, and positions to communicate, empathize with, and improve each other .

Apa itu DAIHATSU ONE! ? (Indonesia)

“DAIHATSU ONE!” adalah buletin internal terbuka
Menghubungkan semua “Sahabat” Daihatsu, di dalam atau di luar perusahaan, di Jepang dan di luar Jepang.

“ONE” merupakan singkatan dari fitur-fitur berikut:
(Open) terbuka
(Network) memperluas jaringan orang dan organisasi
(Empowerment) berpikir dan bertindak secara mandiri

Kebijakan editorial kami adalah menyampaikan informasi secara jujur, gampang dimengerti, dan menyenangkan.
Kami akan fokus pada setiap individu (ONE) yang bekerja keras setiap hari untuk “tetap dekat dengan pelanggan dan memperkaya kehidupan mereka,” dan dengan semangat satu (ONE) tim, kami akan memperluas lingkaran “Sahabat” dan bekerja sama untuk membuat buletin perusahaan yang lebih baik.

Tujuan kami berkomunikasi satu sama lain, saling berempati, dan saling memperbaiki dengan melampaui batasan lokasi, jenis pekerjaan, dan posisi, serta menjadi DAIHATSU yang dicintai oleh pelanggan, karyawan, dan para pemangku kepentingan.

Apa itu DAIHATSU ONE! ? (Melayu)

Surat berita dalaman terbuka “DAIHATSU ONE!”
Menghubungkan semua “Rakan Kongsi” Daihatsu di dalam dan di luar syarikat, di Jepun dan luar negara

“ONE” bermaksud:
Open (Terbuka)
Network (Rangkaian)
Empowerment (Pemerkasaan)
Ia bermaksud: “untuk mengembangkan rangkaian orang dan organisasi kami secara terbuka dan berfikir dan bertindak dengan pemerkasaan.”

Dasar penyuntingan kami adalah untuk berkomunikasi dengan cara yang jujur, mudah difahami dan menyeronokkan.
Kami akan menyorot perhatian kepada setiap orang (ONE) yang bekerja keras setiap hari “untuk kekal dekat dengan pelanggan kami dan memperkayakan kehidupan mereka.”
Dengan semangat Pasukan ONE, kami akan mengembangkan kalangan “Rakan Kongsi” kami untuk mencipta majalah dalaman yang lebih baik.

Kami berhasrat untuk menjadi “Daihatsu yang disayangi” oleh pelanggan, pekerja dan pihak berkepentingan dengan melangkaui sempadan tapak, jenis pekerjaan dan jawatan untuk berkomunikasi, berempati dan memperbaiki satu sama lain.