Culture and Sports

Light up community culture and sports

Daihatsu widely supports cultural and sports activities that have taken root in the community and helps grow a wealth of enjoyment for the residents.

pick up

Daihatsu and Badminton

Our activities related to badminton have been rolled out in Japan, Indonesia, and Malaysia where many of our customers drive our cars. We just want everyone to enjoy this magnificent sport. Rackets and shuttlecocks stimulate our emotions and help us to forge bonds with each other. We support the Japanese national Badminton and Para-Badminton teams, while also holding the Daihatsu ABC Badminton National Primary School Tournament and other events in various regions. Daihatsu will get behind the sport of badminton more than ever before to give people new inspiration.


Daihatsu Track and Field Club

In 1988, Daihatsu established a track and field club to encourage sporting activities.
Track and field moves people and gives them confidence, and contributes to spreading and developing sports.
Furthermore, Daihatsu is also involved in activities that convey its corporate stance, the fun of driving, and interaction with local communities through social action programs like track and field coaching.

Sports Development

Daihatsu is also involved with developing a number of different sports in addition to badminton and track and field.
We cheer for and support local girl’s high school soccer teams and hold events that create interest in annual tournaments.
Our employees also support the Osaka International Ladies Marathon by working as volunteers to supply the runners with water while cheering for them.