In March 2017, Daihatsu adopted a new corporate slogan: “Light you up.” It expressed the following concept: “Light is cast on each individual, they shine themselves, and together with their friends and colleagues they illuminate each other; this encourages consideration for others, which overflows to our customers.”
This desire conforms with the United Nations’ SDGs, which seek to ensure that no one is left behind; indeed, we believe that it links Daihatsu, which aims to enrich and play an intimate role in the lives of all people, with a world that seeks to realize SDGs.
Based on our “Light you up” slogan, at Daihatsu we contribute to SDGs through our Monodukuri and Kotodukuri.
Going forward, there continue to be concerns regarding viruses such as COVID-19 and the frequency of natural disasters, for which climate change is thought to be a major contributing factor. In order to help realize a sustainable society, at the Daihatsu Group each and every one of us will actively endeavor to achieve SDGs