Social Contribution

Basic Philosophy

Daihatsu's basic philosophy is "coexistence with society," and it is involved in contributing to society to earn "empathy" and "trust" from regional and international society. As a manufacturer of compact cars, Daihatsu contributes to society in many ways.

Contents of the Daihatsu Group's Basic CSR Principles

Contributing to Society in Japan

Inheriting Automotive Culture & "MONODUKURI(manufacturing)" Culture

Changing Ideas about Cars in Everyday Life – Humobility* World

*Made from combining the words “human” and “mobility”

A re-created example of 1950's life with a car on display

In order to share how useful cars are to people in everyday life, in May 2007 Daihatsu opened "Humobility World—The World of Human and Automotive Discovery." At this facility, visitors can see the history of Daihatsu cars, as well as learn about "MONODUKURI" and how Daihatsu is handling environmental problems and safety.

The facility underwent a renovation in January 2015, setting up numerous hands-on displays to help people understand how cars work and what "MONODUKURI" is, based on the concept of "thinking about cars in everyday life." The facility hopes to make people more interested in these fields.

Since the renovation, the facility is open to the public every week on Saturday.

The only automotive plant tour in the Kansai area

A view of the production line

Daihatsu’s Head (Ikeda) plant and Shiga (Ryuo) plant hold tours of the plants for elementary school students. The students are shown around the production lines of mini vehicles.

Promoting Sports

Daihatsu Athletics Team

Daihatsu athletics team members

The Daihatsu athletics team was started in 1988 with the purpose of promoting sports. Through athletics, Daihatsu hopes to impress and inspire people and contribute to the growth and promotion of sports.

In the "Nagoya Women's Marathon" in March 2015, Sairi Maeda came third, as the fastest Japanese runner with a time of 2 hours, 22 minutes, and 48 seconds. This was the eighth fastest time for a Japanese runner. As a result, she was chosen to represent Japan in the World Championships in Athletics held in August in Beijing, China.

Contributing to Society in Indonesia

1.DAIHATSU SMART CAR “STOP! BULLYING FOR KIDS” 

Classroom of
“STOP! BULLYING FOR KIDS”

In 2017, Astra Daihatsu Motor (ADM) promoted “Daihatsu Smart Car” campaign for “STOP! Bullying for Kids” cooperated with Local Government of North Jakarta, Indonesian National Comission of Child Protection and Indonesian Red Cross. This program was purposed to socialize children (especially in Elementary School) and their parents about the future impact of bullying, how to handle the bully's victim and bully's suspect since they were in young age, and also educate parents to build good communication with their children, so that their children won't become victim or suspect. Our mobile Smart Car had visited 10 Elementary Schools in North Jakarta and had successfully socialized to 1,420 students and 420 parents.

2.“SMART WITH DAIHATSU” PROGRAM COOPERATED WITH VOCATIONAL HIGH SCHOOLS

Participants of
“Daihatsu National Skill Contest”

Astra Daihatsu Motor (ADM) continuously has been developing “Smart with Daihatsu” program, cooperated with Vocational High Schools in Indonesia. In 2017, ADM conducted this program at 200 Vocational High schools, located in 6 areas such as Sumatera, West Java, DKI Jakarta, Central Java & DIY, East Java and Eastern Indonesia. The development contains several program such as presentation skill, communication skill, technical skill, renovation of workshop, 5S program and 8 steps of QCC (Quality Control Circle). ADM also hosted a competition called “Daihatsu National Skill Contest” by attending 57,122 participants from 335 schools in Indonesia.

Contributing to Society in Malaysia

Perodua Badminton Talent Development Program

Participants of
“Perodua Badminton Talent Development Program”

On 26 February 2018, Perodua*1 launched the Badminton Talent Development Program in collaboration with the Malaysian Ministry of Education.

The five-year program aims to unearth and train young badminton players in the hope that they will one day represent Malaysia on the international stage.

In the Program’s first year, some 2,800 schoolchildren aged 9-11 across the country are being coached in preparation for competitions at district and state levels in August and September respectively, before the national finals in October.

*1:Daihatsu joint venture car company in Malaysia

Perodua Road Safety Program

Launch event of GearUp child sheet

On 30 October 2017, Perodua launched its five-year Road Safety Program with the aim of improving driver behavior and making Malaysian roads safer for all.

In the half-year since the launch, Perodua has introduced two new safety-related products under their original “GearUp” accessories brand, namely Child Seats and Bluetooth Tyre Pressure Monitoring System.

Before Hari Raya (Islamic Eid al-Fitr festival), a festive season that always sees heavy traffic all over the country, Perodua took the initiative to give away 100 Child Seats to Perodua owners travelling back to their hometowns.

In addition, Perodua’s Tweckbot (Made-up word consists of “tweet-check-robot”) mobile car inspection service successfully executed free 50-point checks on 380 Perodua vehicles before the Raya holidays.

Internally, Perodua also held a one-month safety Program for its staff that included safety talks, staff motorcycle inspections and a flag-off ceremony to remind staff to exercise caution on the roads before the holidays.