Daihatsu Motor Co., Ltd. (“Daihatsu”) can trace its history back to 1907, a time when Japan was rapidly modernizing. Originally established as Hatsudoki Seizo Kabushiki Kaisha a company to produce domestic internal-combustion engines through industrial- academic cooperation, Daihatsu released three-wheeled cars mounted with a 500cc gasoline engine in 1931. Since then, it has engaged in business centered on mini vehicles, guided by a corporate mission to manufacture compact cars that appeal to consumers all over the world. In 1998, Toyota Motor Corporation (“Toyota”) acquired a majority of Daihatsu’s shares. Today, Daihatsu operates as a member of the Toyota Group and focuses on three main business domains: domestic, overseas, and consigned production and OEM businesses. Daihatsu seeks to manufacture cars that offer fuel efficiency, affordability, and high added value.
What are mini vehicles?
Economical and eco-friendly category unique to Japan
Mini vehicles are super small-sized cars unique to Japan. The first specifications for these vehicles were estab- lished in 1949. According to present day specifications, mini vehicles have an overall length of less than 3.4 m, an overall width of less than 1.48 m, an overall height of less than 2 m, and an engine displacement of less than 660 cc. Although they form the world’s smallest class of vehicles, they can comfortably accommodate four adults, steadily drive at 100 km/h, and offer a level of safety equal to that of compact cars. Many users choose mini vehicles for their outstanding economic performance and their convenience in use in driving on narrow roads in Japan. In addition to offering great fuel efficiency, the limited amount of materials used in manufacturing mini vehicles places them in the world’s top class in terms of environ- mental performance. Daihatsu has been manufacturing mini vehicles since the early days of the company, and with the accumulated know-how and strong product merchantability backed by its superior technology, it has won the largest market share in the mini vehicle market for the ninth consecutive fiscal year.
Sales Breakdown (fiscal year ended March 31, 2015)
Consigned Production and OEM
Strengths of Daihatsu
*Perodua’s ﬁscal year: January – December