Perusahaan Otomobil Kedua Sdn Bhd.（PERODUA）, a national car manufacturer established through the joint investment of the Malaysian government and Daihatsu, commenced operations in 1993.
In August 2014, we launched a new vehicle named the Axia, the first EEV in Malaysia with a low fuel consumption of 21.6 km/L* (5MT) made possible through the use of the e:S Technology. We involved local staff in Malaysia in the development of the Axia, which enabled us to deliver the high product appeal and outstanding quality of vehicle that reflected the needs of local customer. We were also able to offer the vehicle at an affordable price, thanks to thorough structural reforms that were made.
The Axia gained widespread popularity as the first compact car to comply with EEV (Energy Efficient Vehicle), the Malaysian government’s eco-car policy. It is a model that aims to be internationally competitive following the liberalization of trade by AFTA and TPP.
For PGMSB, where the Axia is produced, we have applied the SSC concept cultivated at the Daihatsu Motor Kyushu Oita (Nakatsu) Plant 2, our mother plant, in a way that best fits the conditions in Malaysia. Here we created a culture of vehicle production from scratch that emphasizes a high level of quality and a climate of discipline. The staff members are all new, and some of them are being groomed to become future leaders. When we developed the Axia, we involved the local staff in each phase, from planning and R&D to the procurement of parts and supplies. This enabled us to develop the Axia in a short amount of time and make it internationally competitive in terms of cost and quality.
Perodua, the national car manufacturer established through the joint investment of the Malaysian government and Daihatsu, is steadily expanding its business and boasts the leading share of the automobile market in Malaysia for 11 years in succession. In order to strengthen its international competitiveness, Perodua intends to continue improving its business structure and reducing costs.
*The Perodua fiscal year runs from January to December.