Launching the New Mira e:S - Top among gasoline-powered vehicles for low fuel consumption at a low price of 795,000 yen -

New Mini Vehicle from Daihatsu

Mira e:S 2WD
Mira e:S 2WD

DAIHATSU MOTOR CO., LTD. announces the launch in Japan of the new mini vehicle, the Mira e:S on September 20.

As a result of the recent increase in environmental awareness and orientation toward budget pricing, Mira e:S has been developed as the "third eco car" accessible to anyone. Under the concept of "Eco (ecology + economy) & Smart", and by adopting the new e:S technology (Energy Saving Technology), Mira e:S has achieved a low price of 795,000 yen while delivering low fuel consumption that is in the top for gasoline-powered vehicles. In addition, Mira e:S combines a sense of design with safety, convenience and a spacious interior seating four persons.

Main features of the new Mira e:S

(1)  Ecology
Fuel consumption in top for gasoline-powered vehicles (30.0 km/L in JC08-mode) (2 wheel-drive vehicle)
Conserving of resources by reducing the weight by approx. 60 kg*3
(2)  Economy
A low price tag of 795,000 yen due to exhaustive activity of cost reduction
(3)  Smart
Smart design that is sophisticated and vivid
Smart packaging to seat four persons
Enjoy smart driving with outstanding user-friendliness
Combining light-weight with excellent safety
*1  Abbreviation of Eco & Smart. Eco encompasses the sense of both ecology and economy, expressing that this is a vehicle for people with a simple and smart lifestyle, who have high environmental awareness.
*2  As of September 2011. Except for hybrid cars. Based on Daihatsu research.
*3  Comparison with the Mira (2WD/CVT). Based on Daihatsu research (internal measurement values)

Vehicle Outline

Ecology
- Fuel consumption in top for gasoline-powered vehicles*1 (30.0 km/L in JC08-mode) and saving on resources by reducing the weight by approx. 60 kg -
We have achieved an improvement of approximately 40% in fuel consumption*2 by adopting the newly developed e:S Technology, which maximizes energy efficiency while thoroughly enhancing existing technologies from the viewpoint of power train evolution, vehicle evolution and energy management. We have delivered 2 wheel-drive vehicles with a low fuel consumption of 30 km/L in JC08 mode, which is in the top for gasoline-powered vehicles, and all the vehicles are eligible for the eco car tax reduction of 75%.
In the LCA (Life Cycle Assessment), CO2 emissions have been reduced by approximately 20%*3 at all stages, not only at the running stage, but also from the production to disposal stages.
We have used sophisticated equipment that takes account of actual fuel consumption and supports eco driving in a way that is easy to understand.
(1) The Eco Drive Assist light changes to green when the driving style is fuel-efficient.
(2) The Eco Drive Assist Display indicates the amount of gasoline saved and energy regenerative status at deceleration by means of the Eco Power Generation Control
(3) The Multi Information Display indicates engine stopping time activated by eco IDLE, the accumulated time, average fuel consumption etc.
*1  As of September 2011. Except for hybrid cars. Based on Daihatsu research.
*2  Comparison with the Mira (2WD/CVT). Based on Daihatsu research (internal measurement values)
*3  Comparison with similarly ranked vehicles. Based on Daihatsu research (internal measurement values)

The Newly Developed e:S Technology

(1) Power Train Evolution

(2) Vehicle Evolution

(3) Energy Management


Economy
- A low price tag of 795,000 yen due to exhaustive activity to reduce cost price -
Proactively pushed to reduce cost such as reviewing buyers and lowering the cost of parts.
As part of the work to lower the cost of parts and as a means of improving the nature of the design, we identified 50 principal parts from the perspectives of whether we can manufacture them more cheaply by tweaking the design or method of manufacturing, whether we have extracted the full potential of the material, or whether the structure is correct in theory to achieve cost savings that surpass the barriers of function, such as design development, which considers the nature of design, or parts design based on production requirements. By searching out the optimum blueprint from the perspective of quality and cost price through undertaking an in-depth review of the positioning of components, shaping, and materials selection, and by reviewing specifications from scratch including the size, function, and quality suitable for the special characteristics of the vehicle, we have lowered the cost price by reducing the number of parts and trimming weight.
On the basis of the optimum design blueprint, we implemented a review of buyers based on Open & Fair concepts such as improving local procurement rates in Kyushu and identifying new transaction partners.

Smart
- Combining lightweight with excellent safety -