DAIHATSU Slogan

Since its establishment in March 1907,Daihatsu Motor Co.,Ltd.has devoted its efforts to the mission of"creating small cars that are loved by people the world over."Today,Daihatsu is pursuing this mission at an even higher level,with the aim of achieving further globalization.

In this commemorative year of the company's 100th anniversary, Daihatsu has formulated a Group Philosophy and Basic CSR(Corporate Social Responsibility)Principles to serve as the foundation for its corporate activities.The company has also created a new group slogan,"Innovation for Tomorrow,"as a pledge to its corporate activities.We would like you to look forward to Daihatsu's new start toward the next 100years of achievement.

DAIHATSU Group Philosophy The DAIHATSU Group aims to establish itself as "a global loved around the world" and as "a corporate group with confidence and pride"through meeting the challenge of innovative automobile manufacturing at the forefront of our era.

1. The pleasure of customers worldwide is our reward.
2. Mutual respect and a sense of fairness are our bonds.
3. Harmonious coexistence with the earth and society is our responsibility.
4. Speed, breakthroughs & leadership are our basic concerns.
5. Making the world's finest small car is our challenge.